Consumer Tastes, Sentiments, Attitudes, and Behaviors Related to COVID-19

The aim of this paper is to synthesize and analyze existing evidence on consumer tastes, sentiments, attitudes, and behaviors related to COVID-19. Using and replicating data from Ipsos, KPMG, Roland Berger & Potloc, Salesforce, Worldpay/FIS, and YouGov, we performed analyses and made estimates regarding how consumers have modified their retail grocery purchasing behavior throughout the COVID-19 lockdown, reorganizing their standard of living and preferences and assimilating knowledge in relation to innovation and creativity by use of technological and digital formats. Descriptive statistics of compiled data from the completed surveys were calculated when appropriate.